Frowa Schuitemaker

Frowa Schuitemaker is an educationalist, presentation expert, speaker, trainer and specialist in PowerPoint Intelligence.

She has been delivering presentation training since 1990. Early on she noticed that many professionals do have a story, but get stuck the moment PowerPoint enters the picture. Slides quickly become a list, a cheat sheet or a visual wall of text. The result: the message lands less well, the audience disengages and the speaker loses impact. That is precisely why Frowa specialised in the question of how to use PowerPoint effectively as support for a powerful story.

Her work centres on PowerPoint Intelligence: the conscious design and use of slides that strengthen rather than disrupt the speaking. Together with Charlotte Schuitemaker she developed this concept to make clear and simple how you can present effectively with PowerPoint. The book PowerPoint Intelligentie – Bereik meer als je spreekt describes five elements that together determine the end result of a PowerPoint presentation.

As a speaker Frowa shows how "Death by PowerPoint" can be turned into "Live by PowerPoint". In her presentations she makes clear how professional slides can actually strengthen emotional contact with the audience, make information more understandable and ensure that a message lasts longer. Her style is practical, clear and convincing, with concrete examples that immediately show what does and does not work.

Frowa works with professionals and organisations who want to get more out of their presentations: from speakers and trainers to teams who want to convey knowledge, plans or ideas more effectively. Through presentations, in-company programmes and workshops, she helps participants take their own PowerPoint to a higher level and speak with more confidence, structure and visual power.